It is no shock that firms are headed towards taking measures to build customer confidence and take competitive advantage amid intensifying competition. Certification by the Bureau of Indian Standards (BIS) happens to be one of the assets affecting quality assurance in India. But would it be safe to say that the BIS Certificate is your one-way ticket to level up your product’s marketability amidst the diversity of the Indian market? Let’s break it down!
Understanding The Meaning Of A BIS Certification
The Bureau of Indian Standards has a sealing stamp for adherence to the topmost quality and highest standards. This stamp or mark of excellence is called the BIS Certification. It has a broader scope that includes electronics and foodstuffs to construction materials. By receiving this certificate, it is guaranteed to the consumers that the product is safe, reliable, and manufactured according to compliance with established guidelines.
In India, acquiring this certification does not mean just legal adherence, it means a trust mark and ease in market acceptance.
Why is The BIS Certification Crucial?
Consumer trust is one of the key challenges faced by manufacturers of a bis-certified product. The certificate in question comes in handy here. In a relatively sensitive and competitive market, safety concerns are always a priority.
- Regulatory Compliance: A multitude of items demand a BIS Certification in advance of selling in India. Non-compliance can lead to legal repercussions, product withdrawals, bans, and tarnishing of a brand image, among others.
- Global Market Access: In consideration of businesses looking to export, the BIS Certification acts as evidence for meeting international standards, thus easing entry into international markets.
- Competitive Edge: In an already saturated market, a BIS mark sets your product apart. More and more people tend to go for certified over uncertified products.
What are the implications of BIS Certification on Marketability?
- Enhanced Brand Image
Products with these marks authenticate credibility. This credibility reinforces a brand image and will create added loyalty towards the brand.
- Improved Sales
Trust is a critical element when purchasing goods and services. With a mark from BIS, your product is more likely to be chosen by the consumers, increasing sales.
- Access to Wider Markets
BIS certification is a gateway to retail chains, and government tenders, and stipulates online marketplaces. It opens up a wider customer scope and captures visibility.
- Reduced Liability
With a certified product, the chances of litigation or product failure occur at a lower probability. It’s a comfort blanket for developers escaping low standards.
The Steps To Getting A BIS Certification
- Identify Product Type: Check if your product has been included in the list of products that need this certification.
- Apply: You have to complete an application for certification with the BIS Certification Services. This application may require the submission of product samples, technical documents, and test results.
- Conduct Product Test: The product is tested at a BIS-accredited laboratory: the objective is to check whether it is up to standard and safe to use.
- Conduct Factory Evaluation: The BIS officers evaluate the actual manufacturing site to ensure the use of acceptable standard operating procedures.
- Issuance Of Certificate: After finishing the examination work, the requisite certificate will be issued.
- Marking/ Labeling Requirements: Products with a BIS Certificate shall bear the BIS Standard Mark certifying that the product was manufactured according to the requirements of the certificate.
BIS Certification India: Some Intriguing Facts And Figures
- Compulsory Certification: At least one of the 380 products needs a BIS Certification in the country of India inclusive of steel, cement, and electronics.
- Consumer Behavior: A Deloitte study shows that 63% of Indians pick any product based on safety and quality which makes certifications valuable.
- Growth in Certified Products: For the last five years, one of the major drivers of growth in agricultural products has been the 25 percent increase in the demand for products that bear the BIS certification mark due to consumer knowledge and enhanced consumer protection laws.
- Export Advantages: Compliance with BIS standards opens up opportunities for Indian products in world markets. It has been reported that exporters of electrical goods have increased their sales by 20 percent after getting BIS certification.
Conclusion
In a world where consumers do not trust a product or service, let alone use it, and regulatory approval is critical, marketing a product without a BIS Certificate is simply not possible. It lends credibility to your product, authorizes you for sale, and increases acceptability, leading to more sales and growth.
BIS Certification Services can prove invaluable if you’re a manufacturer or a business owner. When you emphasize quality and safety, it signals to your customers that you care. Start setting the standards instead of complying with them. Get BIS Certification now and improve the prospects for your products.