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These days, quite a number of options are familiar to the consumers making them fall for the offering. But which product do you decide to believe that it is indeed not a counterfeit and a ticking time bomb at the extreme? Here, the ISI Mark Certification offers itself as something almost aspirational at such a time. The ISI Mark attached to Indian Standards Designations such as Media Labels, Certification Marks or Quality Marks developed by the Bureau of Indian Standards (BIS) fully comply with this standard. It would be worth going into further details as to always has been the requirement of this certification from the consumers and also manufacturers.
What is the ISI Mark?
A mark obtained on the products sold by ISI which provides assurance to the consumers regarding the product’s quality, performance, and safety is known as the ISI mark. The BIS was set up in 1947 and this mark was created in order to encourage uniformity in the production of goods and guarantee the fundamental safety aspects of the products. This signifies that the ISI circle of accreditation includes many kinds of consumer goods including electrical appliances and food hence a very important aspect of consumer protection in India.
Trust as the Foundation of Consumer Confidence
As seen from the Global Consumer Insights survey done recently, trustworthy brands affect the likelihood of purchase by 76% among consumers. This is evident in trust as a driver in consumer behavior and the ISI Mark goes a long way in building this trust. The ISI Mark, when it appears on a product, means that the product has been successfully tested and complies with the safety and quality requirements established by the BIS.
This certification helps allay the consumers’ fears that they are wasting their money on products with no value, therefore, instilling safety. For instance, with regard to appliances like electric gadgets, the presence of an ISI Mark suggests that the appliance is unlikely to fail and create risks such as electrocution or fire. For instance, during this age of increased online sales activity increase of 47% was recorded in 2023 alone- the presence of such a prominent seal of quality is essential on all such consumables and others on the internet.
Ligature Point for Manufacturers
With the ISI Mark, the manufacturers are willing to practice their responsibility of ensuring the production of quality products.
Not only does this bolster their reputation in the marketplace, but it could also result in increased revenues. One research article from the Indian Institute of Management established that products having certification tags such as ISI Mark tend to add sales of about 30% as compared to products not having it.
Significance of ISI Mark In Ensuring Consumer Safety
Safety is another very important factor that gets included under the ISI mark. A safety certification known as a safety mark, not surprisingly is vital, especially in a country such as this where safety requirements may be ignored at times. According to WHO, poor use of products leads to millions of injuries every year. In India, the Consumer Affairs Ministry acknowledged that in the last year itself, about 4000 situations of unsafe products were reported. The ISI Mark addresses these concerns to a great extent and makes certain that any items that movers and packers bring into a residence are safe for consumers to use.
You Should Also Read this Blog: Top 20 Tips for Obtaining ISI Certification Easily
Current Scenario: Statistics and Insights
Currently, the year is 2024, and there is rising demand for ISI mark products from the consumers. There has been a 15% rise in the applications for ISI Mark certification compared to one year back according to BIS. Such a surge indicates that more manufacturers are now appreciating the need for assurance and safety of the quality they offer. On the same note, the consumers are becoming more quality-conscious than before and are even demanding products with the ISI Mark among others bearing in mind the changing trends in consumerism.
In acknowledgement of the global operating environment manufacturers are seeking to satisfy the challenge of competing on a global platform by obtaining the ISI Mark which is a competitive advantage in the domestic as well as international arena.
Conclusion
In an overall summary, the attainment of the ISI Mark certification constitutes a cardinal factor in the provision of quality and safety for both the consumers as well as the manufacturers. It promotes confidence, bolsters the brand image and protects clients from harmful products. With the growth in the market and the change in customer demands towards this quality and safety, the ISI Mark will be relevant in the overall development of a dependable market. If you are a buyer wanting quality and confidence, or if you are a seller aiming for quality, the ISI mark shall cover you.
